Bob Tonic is not a style. It’s a way of looking at things.

Taking familiar objects, symbols and attitudes slightly out of context, Bob Tonic turns them into visual stories — sometimes ironic, sometimes poetic, always with a twist.

 

SERIOUSLY?

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WHY BOB TONIC?​

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Because Bob sounds familiar. Tonic sounds energetic. And together, they sound like someone who shouldn’t take himself too seriously.

Bob Tonic was born from advertising, pop culture and a taste for ideas that don’t quite behave as expected. The name became a signature. Then a character. And eventually, an artist.

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ART OR DESIGN?
Why choose? An idea should take the form it needs. Sculpture, object, image, installation — the medium comes after the idea.

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WHY THE IRONY?
Because art doesn’t have to look serious to say something. A smile can be a very good way to start a conversation.

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WHAT’S NEXT?
Bigger ideas. New materials. New playgrounds.​